Marketing in the News - The New TikTok Ad Network
I actually heard about this first from my mother before I read any news about it, since she's an avid TikTok user and shopper. I was interested in it because I don't actually know a lot about how she shops on there, and it sounded like the scope of it was expanding by a lot . Turns out, it is and it isn't. On October 5th, TikTok announced the expansion of their shopping experience and the addition of agentic commerce features--features powered by an AI that can complete complex and multi-step tasks to help users shop for more relevant and personalized products. They've also upgraded the TikTok Ad Network (TTAN), previously known as Pangle, so advertisers can extend ad campaigns on TikTok across almost 400,000 apps to users who are more likely to buy and more interested in what they're buying. They tout an impressive 63% greater Return On Ad Spend (ROAS) found during early testing, which I can confidently say would make any business m...